Linksys sets sights on APAC.

SINGAPORE, 12 JUNE 2008—Wireless networking hardware provider Linksys has announced the availability of the Wireless-G Broadband Router WRT54G2, successor to the widely used WRT54G.

The WRT54G2 features a sleek form factor with an internal antenna, unlike its predecessor, and is aimed at consumers and small businesses. The router comes with the Linksys EasyLink Advisor application (LELA), which aims to make network configuration as painless as possible. LELA is also capable of automatically checking for updates for all Linksys products on the network.

The WRT54G2 and the WRT160N (a model released earlier) are both now available at the PC Show 2008, held at the Suntec Convention Centre, June 12-15. The routers are priced at S$79 and S$129, respectively.

According to Craig Gledhill (picture), VP, Asia Pacific, Linksys, this product launch of is integral to the company’s plans to expand its business further in Asia Pacific. Highlighting the fact that 38 per cent of Linksys’s revenue comes from outside North America, Gledhill said, “We’re targeting a global audience now. The United States and Europe are markets that are slowing down, and Linksys has set its eye on the Asia Pacific as the next region to invest in. We’re seeing significant growth coming from India and China.”

Contact: Melissa Chua

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