KUALA LUMPUR, 23 JUNE 2009 – Business analytics in Asia Pacific has moved on to a greater level of sophistication, according to analyst firm Frost & Sullivan.
“Business analytics (BI) has long moved on from being a traditional, simplistic query and reporting tool to a much more advanced and sophisticated, yet high value-adding business analytical tool for businesses of today,” said Frost & Sullivan Asia Pacific ICT practice research analyst, Chengyu Wu Cheri, speaking at an awards ceremony where BI firm SAS Institute won the Asia Pacific BI vendor of the year award for the fifth time.
“SAS has been a visionary in this segment by consistently differentiating itself by creating new niche technology solutions through incorporation of intelligent business analytics such as real-time analytics and predictive modelling in its BI package,” said Wu.
According to Frost & Sullivan, SAS clinched this award due to several factors: its innovative focus on developing niche business analytics solutions which has been widely acknowledged and seen in the highly comprehensive business analytics framework for its customers; ability to attract and benefit from an extensive customer base in the region; and ability to retain a remarkable growth in its revenue, as evidenced in the sound collaboration between its development and marketing teams.
SAS Malaysia managing director Jimmy Cheah said: “Our ability to meet the high expectations of customers across industries to deliver in-depth, real-time and tailored business analytics solutions has allowed SAS to continue to lead in the region as the 2009 Asia Pacific Business Intelligence Vendor of the Year.”
