HONG KONG, 17 APRIL 2009 –US-based marketing services firm Epsilon will expand its Asia Pacific operations to provide “sophisticated data-driven marketing solutions” that deliver greater return on investment.
As part of the expansion, Epsilon will double its Hong Kong-based Asia Pacific headquarters, expand its Singapore and Sydney offices, and add new offices in Melbourne and Mumbai to boost its services and strategic consulting capabilities for a growing client base.
In 2008, Epsilon increased its Asia Pacific customer base by 15 per cent, despite the fact that 85 per cent of regional advertising agency chief executives expect advertising budgets to be cut this year by at least 15 per cent.
The e-mail marketing firm combines analytics and data modelling with consulting services to provide clients with strategies based on customer lifecycles and to deliver demonstrable returns.
Asia Pacific client base
Epsilon’s regional clients represent various industry sectors—financial services, travel and retail—including: Reed Business, Air China, Avon Products, Kingfisher Airlines, CMP Asia, Air Asia, Dell, Procter & Gamble, Sony, Virgin and ZUJI.
Hemanth Magal from ZUJI, an online travel company, said: “Epsilon has been a ZUJI partner since 2004. Epsilon’s strategic and technical expertise help us to implement our direct marketing initiatives with personalised content and travel offers, based around the travel preferences and transaction history of our audience of travellers.”
Magal is head of customer relationship management and merchandising for ZUJI, Asia Pacific.
