SINGAPORE, 5 AUGUST 2009 -- A recent Cable&Wireless Worldwide survey has shown that more than 68 per cent of key decision-makers in multinational companies are looking beyond their home market, to newer and less saturated global markets, for growth in the financial year 2009.
The survey consisted of executives from more than 300 multinational companies and was conducted in June 2009 by Vanson Bourne, on behalf of the global communications company Cable&Wireless.
China and India: popular markets
According to the survey findings, China and India still top the list of popular ‘non-domestic’ markets for US and European-based multinationals. At least 55 per cent of the surveyed executives stated that these two countries were critical to their growth.
Intra-Asia trade and commerce also seems set for a boost with more than 60 per cent of all Asia Pacific executives citing that they will look at other Asian markets (outside their domestic market) for continued business expansion, the survey revealed.
“This research corroborates a trend that we’re already seeing in our business; a trend of multinational customers demanding robust business-critical communication networks that seamlessly, and reliably, link up their operations across the world,” said Nick Lambert, managing director - global markets, Cable&Wireless Worldwide.
