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Use of Web 2.0 tools intensifies By Zafar Anjum
02 Sep 2008

SINGAPORE, 1 SEPTEMBER 2008 – As telecoms sector competition intensifies in the Asia - Pacific, customer experience is taking centre stage, with providers leveraging on new-age tools such as social networking sites and mobile internet.

This was the view held forth by the telecom industry leaders at the Frost & Sullivan Next Generation Telecom Summit 2008, which was held in Singapore on August 28-29. About 300 delegates from Malaysia, Thailand, Singapore, Hong Kong, Indonesia and the Philippines attended the summit.

“Convergence is placing increasing stress on operators to enrich customer experience and incorporate a wide diversity of services to attract new consumers while retaining existing customers,” said Jayesh Easwaramony, director, ICT Consulting, Frost & Sullivan. “Complex services like network connectivity with other content-based components are now a norm rather than an exception.”

Broadband landscape of the region

The Frost & Sullivan Executive MindXchange summit mapped the broadband landscape in the region and highlighted the critical challenges and issues that operators face in light of this transformation.

Mr. Manoj Menon, Asia Pacific managing director and partner at Frost & Sullivan, opened the summit while, Mr. Lee Soohyeok, senior vice president of SK Telecom elaborated on how converged services can drive the next generation telecom sector in his keynote address.

According to the consultancy firm, the summit evaluated the current state next generation telecom in the Asia Pacific market and the role that this region - home to the world’s highest internet user base – can play in shaping the future of network infrastructure.

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