SINGAPORE, JANUARY 7 2009 - LG Electronics Asia has appointed Arthur 
Huang and Adrian Lim corporate marketing director and marketing director, consumer electronics, respectively.
Huang and Lim will oversee LG’s marketing operations in Southwest and Southeast Asia, including Australia.
Both executives are based in Singapore.
Huang is charged with developing the company’s brand across the region. He was previously head of retail at Sony Ericsson’s regional operations, based out of Singapore. Huang also held the general manger role for Sony Ericsson's Thai operations.
Lim will manage marketing strategies in the region, with the aim of revenue generation. He will also spearhead brand awareness activities, which include product campaigns and launches, for LG’s consumer electronic product divisions. Lim was most recently director of product management at Dell Global BV. His portfolio includes marketing roles at Motorola, Philips and Sony.
Both Huang and Lim report to Nam Young Woo, president and CEO, LG Electronics Asia.
