KUALA LUMPUR, 31 JULY 2009 – A Malaysian company has launched an interactive multi-touch table for the global market, which allows multiple users to interact at the same time.
MSC (Multimedia Supercorridor) Malaysia status company Kreateevee’s executive chairman, Frankie Chen, said: “The interactive multi-touch table was inspired by customer demand who had watched movies such as Spielberg’s Minority Report, with its cutting-edge multiple gesture interactivity.”
“The multi-touch table is a form of interactive kiosk where it allows multiple people to interact simultaneously with their fingers/hands at the same time,” said Chen. “This differs from traditional computer kiosk where only one person can use the kiosk at a time leaving a queue of customers behind.
“This product can be adapted to the needs of different industries from entertainment to service industries since applications can be custom-built such as football games to music album browsing,” said Chen. “In addition, this product not only can be used in the retail environment, but the table can be adapted to be concealed in a wall or used in roadshows, showrooms and events. The touch surface is also covered with tempered glass to ensure durability.”
The product was developed by Kreateevee that recently won the Deloitte Technology Fast 500 Asia Pacific 2008, a ranking of the 500 fastest-growing technology companies in the Asia Pacific. Among the 12 Malaysian companies being selected, Kreateevee was ranked fourth and was the only company from the Digital Signage and Interactive Media field.
Listening to the market
“The company has a mindset of constantly striving to create relevant products that not only attracts attention but assists its clients in achieving their retail return on investment,” said Chen.
“Listening to what the market wants, we immediately embarked on months of in-house research and development,” he said. “As an advantage of being a locally made product, customers around the region can expect prompt support, customised applications created according to their needs and best of all, at an affordable Asian pricing.”
Malaysia’s national ICT initiative MSC Malaysia is managed by the government agency Multimedia Development Corporation, whose chief executive officer, Dato’ Badlisham Ghazali, said the country is proud to have a Malaysian company being at the forefront of technology by having a truly made-in-Malaysia product that can be marketed internationally but more importantly, a product that could also potentially showcase the works of our local creative industry.
“Having said this, not only has this company weathered the current economic slowdown but it has also continued to expand and improve itself,” said Badlisham. “We hope this company can serve as a role model to other local multimedia companies.”
