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Two Malaysia-based entrepreneurs bring Smart Surface to market By AvantiKumar
24 Aug 2009

KUALA LUMPUR, 24 AUGUST 2009 – Two young Malaysia-based entrepreneurs have won awards for the design and build of their multi-touch screen called Smart Surface.

Smart Surface’s co-founders, Faysal Abdulaziz (managing director) and Homam Alghorani (executive director) said the product was envisioned during their student days at APIIT (Asia Pacific Institute of Information Technology), where they became interested in multi-touch technology and related natural computer interfacing.

The first prototype was designed and built at the beginning of 2009 when, in February, an entrepreneur offered the two aforementioned developers to co-form a company and fund their research, said Abdulaziz.

“Smart Surface is completely designed and built in Malaysia,” said Abdulaziz, who added that the product was launched commercially in May 2009, during the 20th ITEX09 [International Invention, Innovation and Technology Exhibition] exhibition held in Kuala Lumpur.

During ITEX09, which was organised by MINDS (Malaysian, Invention & Design Society) and the ministry of science, technology and innovation, the product won two awards for Best Invention – Corporate Category, and the ITEX Gold Medal Award.

Pioneering use of the LCD screen

The company focuses on research and development of in-house multi-touch hardware and software solutions, said Abdulaziz.  “As far as we know, another Malaysian provider of a similar product, Kreateevee, uses rear projection technology for display with diffused infra-red (IR) illumination for movement detection.”

“We do use this technology in some of our early models, but we also are the pioneers in exploring the use of the LCD screen for display technology, instead of rear-projection, as well as LASER [light amplification by stimulated emission of radiation] detection technology, instead of IR illumination,” he said. “Therefore, Smart Surface is the only company that has a full range of multi-touch and surface computer application technologies [rear-projection, LCD display, LASER recognition technology, tabletop and vertical walls].”

“Smart Surface has already been in commercial use by many companies,” he added. “That means we are technologically ahead in term of solving the many problems associated with any commercial use of the product. For example, for rear-projection technology, we achieved a tabletop display size ratio to the external dimensions of the top of the table of almost 1:1.”

Future plans

“It is noteworthy that some of our clients, such as British American Tobacco and Cool Merchant Connections had already approached other local companies that offered multi-touch technology,” he added. “However, they opted to use Smart Surface products after they compared all technological aspects.”

Regarding future developments, he said: “We have already spoken with APIIT for cooperation through internships for students who will learn firsthand about our multi-touch technology and its applications. This will enrich the academic field of multi-touch research in Malaysia.”

“We also have ongoing discussions with the Centre for Research & Innovation Management at the Universiti Kebangsaan Malaysia, for possible cooperation on developing suitable applications for them,” said Abdulaziz.

Comments (15)

anonymous says...
Two young malaysian? The fact is, Faysal is from Bangladesh and Homam is from Syria. The article is incorrect
03 Sep 2009 4:06pm
Khairul Azman says...
Multi touch pioneers? This is laughable. A check on their domain reveals that their website was created in April 2009 and their supposedly ITEX award was in May 2009. Prior to that, companies like Kreateevee and Dragonsoft already have this product. Just check on youtube and see when were the videos posted. Not sure how can this company (who to my knowledge is made up of a Bangladeshi and Iranian or something) claim to be a pioneer and the first one to launch multitouch in Malaysia. They can't even claim they are a true Malaysian company. It's just by name. This guy faysal(http://www.linkedin.com/in/faysalabdulaziz) admits that he worked in Kreateevee prior to forming Smart Surface. He could be working on this multi touch thing while he was there. Although he only mentioned that he got the inspiration for this multitouch table back in APIIT and not Kreateevee. But anyone can claim anything don't they?
03 Sep 2009 4:30pm
Dia Ul Din says...
To Mr. Khairul Azman, Kreateevee only launched there product in Jul 31st. Please check the following formal link: http://www.mis-asia.com/news/articles/malaysian-company-launches-interactive-multi-touch-table-for-global-market Or check Kreateevee own website: http://www.kreateevee.com/index.php/the-news/77-tabling-a-new-type-of-kiosk Dragonsoft has yet to come up with a workable model that they can actually go fully public and announce it in press. So yes Smart Surface IS the pioneer in Malaysia. To Mr. Khairul Azman & Anonymous. A company belongs to where it is registered and where it operates and where the technology is being developed, and never judged by the origin of the people working in it or own it. Otherwise, 90% of American companies would be considered foreign according to your logic. Also Smart Surface Sdn Bhd is partially owned by Malay (Bumiputra) shareholders. It is very absurd for you as Malaysians (if you actually are Malaysians) to deny the success of a company bringing foreign talents and foreign investment to develop technology in Malaysia and produce state-of-the-art "developed & Made in Malaysia" products.
04 Sep 2009 12:49pm
anonymous says...
I see that the author of the article amended it to "two young Malaysia-based entrepreneurs". That was the intent of my post, thank you. With respect to the launch, the word means "to introduce to the public or to the market" (http://www.thefreedictionary.com/launch), which I believe that means the first to acquire press exposure about the product. Dragonsoft and Smartsurface has been around the market with the product, but it seems that only Kreateevee had officially launched it. Dragonsoft is actually the pioneer in this field and the article is incorrect again where it it says, and I quote "Two young Malaysia-based entrepreneurs have won awards for the design and build of the country's first muti-touch screen in the country, called Smart Surface". There is a typo in the article as well, where "muti" should actually be "multi". Smart surface is not the first to design and build a multi-touch screen in the country, credit ought to be due to Dragonsoft. Kreateevee, however is the first to officially launch this product. Many companies around the world have products that are sold in the market way before they officially launch the product and this is one of those scenarios. This also means that smart surface is merely a follower in the market, adopting, if not acquiring the know-hows of the technology from these two companies. Nothing newsworthy, nothing much "to deny the success of a company bringing foreign talents and foreign investment to develop technology in Malaysia and produce state-of-the-art developed & Made in Malaysia products" as you so elegantly mentioned. To address whether I'm Malaysian, it doesn't really matter, because products of this kind has garnered international attention at this point, so its of no consequent if anyone wishes to observe/comment on the market development in Malaysia with respect to this technology. All the best to all competitors working on their respective technology, however, what really boggles me at this point is the fact that smart surface has been notorious in their business practices about instituting legal action against everyone and anything (see http://www.lowyat.net/v2/latest/lowyat.tv-exclusive-look-at-smart-suface.html). Bad mojo, if you ask me ;-)
08 Sep 2009 12:11pm
Khairul Azman says...
To Dia Ui Din (please put a more convincing name next time), perhaps Kreateevee & Dragonsoft did not shout about their products in the press but they definitely had the products before you came to market. And as far as i know they've been selling to a few companies already. So you are the first one to shout about it in the press. Ok i have to give that to you. But declaring yourselves as pioneers is really over the top for me. Almost ridiculous. You've been claiming this and that and then you won the ITEX award from deploying a mix of open source solutions which you did not credit. Shame on you. There's nothing wrong with using open source solutions but the fact that you've been denying and claiming it your own is making your company less credible and i hope people will see through that and not just be blinded by your statements. As i've mentioned earlier, you have a SDN BHD company but this company is not a *True* malaysian company in anyway. The founders and workers are all from other countries. Interpret it in whatever way you wish.
08 Sep 2009 12:10pm
anonymous2 says...
Can someone tell me how would Smart Surface be "acquiring the know-hows of the technology from these two companies" when they have much more advanced technologies such as LCD and Vertical Wall while the other companies have nothing but a rear-projection table?
09 Sep 2009 12:20pm
Faysal Abdul Aziz says...
@Khairul Azman: I see that you have done your homework about my work history. Now allow me to set the records straight. I acted as a consultant for Kreateevee to pass on the multi-touch know how to them. There are quite a number of MT developers out there, but most of them are hobbyist. Some of them managed to rise to the level of professionals and create amazing MT surfaces (e.g Harry from Natural UI Sweden, Taha from US etc). But unfortunately Kreateevee was not one of them. I acted as their consultant advising them on how to build their surface, but their stingy company policies and unethical and racist attitude towards people made me loose my taste to advise them. Yes, they did post quite a fey videos on youtube, but guess what?? Many hobbyists did the same long before they did. What we at Smart Surface did is make a commercially viable MT surface.. not a backyard hobbyist version. As for Dragonsoft, well, lets have our clients speak for it.. Dragonsoft's clients for MT were so unsatisfied with them that they came to us and took our surfaces... Now can anyone answer me why is it that both Dragonsoft and Kreateevee are using the EXACT SAME TECHNOLOGY available to all hobbyist MT builders while we are using entirely different technology? Let me guess... we traveled in the future, stole their tech and traveled back and implemented it eh..?? LOL... the joke's on you pal..
09 Sep 2009 5:17pm
Khairul Azman says...
The reason why i know this much is because I'm very interested in the MT field in Malaysia and i'm writing a report on this small but exciting industry. Commercially viable or not is really up to the buyer. Even if you are the first one to claim that you have a commercially viable product doesn't mean that you are a pioneer. Kudos to the writer to change some words in the article. I did make some calls to verify your feedback but it doesn't tally. According to Kreateevee they did not hire any consultants for the MT. They only had a programmer from Bangladesh that was working for them before but then he was fired because he apparently seek for investors on the MT he was working on in the company. They said they have proof on this. I'm requesting them to release the correspondence so i could have a look. Hopefully after all this, we can clear up who stole who's tech. Dragonsoft said that you visited them as well and at the same time asked a lot of questions on the impression that you wanted to work with them. They said that you just started picking up MT and the fact that you got the inspiration from college is a lie. It seems to me your company is making a lot of false statements and confusing a lot of people.
14 Sep 2009 7:11pm
ida says...
u say d company racist but they hire and pay ur salary!! also u work with them and then start company makeing same product, that very bad. ppl say v work 2 cari makan la, d company pay u 2 work not steal d tech and b competitor, u not scared that legally wrong??
16 Sep 2009 4:46pm
Faysal Abdul Aziz says...
I have all the proof as well. In fact, I also a have a report issued with the labour office and a letter signed by Mr.Stewart himself offering me the position of a consultant. Moreover, our chairman has written records of correspondence wit Kreateevee's CEO who adopted some very immoral and illegal methods of communication. When he was contacted for confrontation, he cleverly retreated. If this goes any further, there will be legal action taken against anyone attempting to defame us or any of our associates. So bring it on buddy..!!
23 Sep 2009 11:55am
Lennie says...
http://nuigroup.com/forums/viewthread/6321/
02 Oct 2009 12:10pm
Aidil says...
Hm, here's a question. What is the role of technology? Profit? Fame? Showboating? Vanity? Or is technology just an enabler for us to live happy, fulfilling and sustainable lives? *** On ownership. No one 'owns' multitouch. Even microsoft can't quite get full patents[1] for their table (tho they do have patents for their unique setup). Even Malaysian companies like ifinteractive.com don't claim that they are the first in Malaysia to market multitouch way back in 2001[2]. Nobody owns it, because the technology is already out there, free for anyone to learn and do. And, because groups like nuigroup.com are bringing back power to the people. In this kind of community, there's no suppression of technology and knowledge, and one can feel a vibe of mutual respect within that community - a community that has people from almost all countries throughout the world. So the challenge to us all is this - can we too, create this freedom of knowledge and mutual respect between us all right here right now? I'll leave you all with that. Thanks for taking the time to read. :) *** Ref: 1.patents and ownership: http://nuigroup.com/forums/viewthread/359/ 2.ifinteractive on multitouch: http://www.if.net.my/manifesto/#/projects/all/shifting_nature http://www.youtube.com/watch?v=zn5ENyyMxqg&feature=PlayList&p=D09D01CAFA278C26&index=5
02 Oct 2009 12:08pm
Suren says...
I was there at the ITEX, joining as exhibitor. Yeah, they were quite arrogant there. I heard they claim they wrote all the code from ground up. Then one of their program crashed and they jumped out of window to fix it. I saw they're actually running tbeta or sth. And the apps they showcased to the judges, also done by someone else. Too bad, the judges probably weren't aware of all this.
23 Nov 2009 7:05pm
Andrew says...
I realise that I am late to this discussion but, as the Publisher of MIS Asia, I will ask our editorial team to contact SmartSurfrace, Dragonsoft and Kreateevee regarding their products. We will offer each company the opportunity to submit a write-up on their product. They can write about whatever they want: i.e. its target market, unique selling points, features, price points, market share, etc. But they will be limited to a strict maximum word count of only 500 words! Due by 5pm, Thursday, 7 January 2010 - for posting on our website the following Monday. This is their opportunity to "elevator pitch" the market, in their own words. And let's see what our readers have to say.
10 Dec 2009 1:20pm
AvantiKumar says...
Update note: Following our publisher's invitation, there is a new posting, which continues this saga, at the TechMalaysia column: http://www.mis-asia.com/opinion__and__blogs/bloggers/who-touched-first
25 Jan 2010 8:01pm

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