KUALA LUMPUR, 4 MARCH 2009 – MYNIC, the sole Malaysian administrator for Web addresses that end with .my, said its rebranding exercise will bring domain name technologies closer to Malaysians.
“The new brand name would be .my DOMAIN REGISTRY, while its legal name will remain MYNIC Berhad,” said minister of science, technology and innovation (MOSTI) Datuk Dr Maximus Ongkili. “With a new and more contemporary logo, .my DOMAIN REGISTRY wishes to bring the domain name technologies closer to their target market—the people of Malaysia.”
“It is important for us to increase our knowledge, open up our minds and be aware of the rapid changes happening around us and adapt to it accordingly,” said Dr Maximus, who officiated at the launch of the new brand, logo and tagline, together with Malaysian Communications and Multimedia Commission (MCMC) chief operating officer, Mohamed Sharil Mohamed Tarmizi.
Internet for all Malaysians
MYNIC director Shariya Haniz Zulkifli said: “The desire to reach out to everyone regardless of background, education or technical competency compelled us to take the leap. The result: a re-branding exercise which brought to the table a lot of ideas and key elements to define MYNIC as Malaysia’s domain name registry with research capacity for domain name technology.”
Zulkifli said: “The logo reads and is pronounced as dot my domain registry. The ‘my’ abbreviation is to offer immediate recognition to the Malaysian identity and its representation among world domain name registries.”
She added: “The new tagline—Internet Identity For All—was a reflection of .my domain registry’s vision to ensure all Malaysians benefit from the national level domain names. It acts as a platform to explore the Internet while maintaining a solid national identity is communicated through the promise of a secure and unique identity for all."
"The tagline compliments and reinforces our logo. The idea was to have evolving technologies for domain names and the Internet as a bridge to reach out to the world, whether as individuals or businesses.”
"We are like friends that always respond, support and listen,” said Zulkifli. “In addition, the dot my domain registry benchmarks itself against internationally accepted standards of security technologies to safeguard our domain name services.”
