From left: Launching the Dell-Microsoft Retail Experience Store are Ivan Omar, Senior Marketing Manager, ASEAN Consumer, Dell, Dylan Fan, Director, Data Ezy Systems Sdn Bhd and KT Ng, Director, Windows Client Group, Microsoft Malaysia.
KUALA LUMPUR, 26 NOVEMBER 2008 – Technology firms Microsoft Malaysia and Dell have chosen Malaysia for the first Microsoft-Dell Retail Experience Store, part of an Asia Pacific plan.
Representatives from both companies said that this—first-of-a-kind retail concept store, located in Kuala Lumpur’s Mid Valley Megamall—would allow customers to enjoy a more personalised experience with Dell products.
Microsoft Malaysia director, windows client group, KT Ng said that the Microsoft-Dell Retail Experience Store would offer after sales support, thematic mini seminars and an on-site built-to-order sales coach to serve the needs of various end users.
“We have different levels of engagements with our customers and the Dell-Microsoft Retail Experience Store will cater primarily to students, housewives, gamers and small-scale business operators,” said KT. “We want to provide this specific clientele niche with even greater accessibility and feel of our products via our ‘Experience Zone’. Whether they merely want a software upgrade, buy an entirely new work, or play station, we will have highly trained Microsoft and Dell teams on-site to help them decide on the ideal solutions for them. It’s all about the ultimate digital lifestyle experience right at your finger tips.”
Malaysia is important base
Dell ASEAN consumer, senior marketing manager, Ivan Omar, said, “Malaysia is an important customer base for us to grow our business in Asia. Our Malaysian consumers are highly tech savvy and we believe that by joining forces with the world’s leading software company and selecting a strategic location for our retail concept store, we can offer a unique kind of digital experience to our Malaysian customers.”
“It is very much a strategic alliance with Dell as we are creating a myriad of opportunities to complement the other aspects of Microsoft’s endeavours like our drive on anti-piracy. By encouraging consumers to purchase Dell products, we will be able to educate our customers on the advantages of going genuine, which ultimately translates into a more robust revenue stream,” KT said.
