Microsoft’s OEM division corporate vice president Steve Guggenheimer
HONG KONG, 4 JUNE 2009 – Microsoft’s OEM division corporate vice president Steve Guggenheimer said yesterday in Taiwan that Windows 7 and Windows Server 2008 R2 will become generally available on 22 October 2009.
Guggenheimer made the announcement during a keynote address at Computex 2009 in Taipei.
First held in 1981, Computex 2009 is an annual computer exhibition in Taiwan organised by the Taiwan External Trade Development Council, funded by Taiwan government, and has attracted key global businesses to launch their new products at this event.
Guggenheimer said Microsoft is confident with the progress made with Windows 7 and Windows Server 2008 R2, and thus will deliver Release to Manufacturing (RTM) code to partners in the second half of July.
“As we’ve said many times, quality is our primary goal,” Guggenheimer said. “We announce each milestone once we’re confident of where we are in the development cycle and that it is ready to be shared with customers and partners. We’ve received great feedback from our partners who are looking forward to offering Windows 7 to their customers in time for the holidays.”
Upgrade option available
In addition to this, Guggenheimer announced that Microsoft will make available an upgrade option under a Windows upgrade programme, so partners can offer customers the ability to purchase a Windows Vista-based personal computer (PC) and install Windows 7 when it is ready.
“Consumers can buy that new PC, whether for a student heading off to college or just because they need a new one, and know they’ll get Windows 7 as part of the deal,” he said. The actual start date for the programme will be announced when it is ready for consumers, and partners are ready to provide details to customers.
Today’s keynote address is Guggenheimer’s second at Computex. The last time he spoke at the show, he had just taken over the helm of OEM, the division that works with hardware manufacturers worldwide to integrate Microsoft technologies and bring PCs, laptops, mobile handsets and other devices to life.
Although the economic realities of the past year have created new challenges for customers, partners and the IT industry, Guggenheimer said the power of innovation, through both software and broad collaboration with partners, will continue to benefit consumers, the industry and the economy at large.
“What we’re doing with Windows will continue to improve people’s lives so that that technology enables them to communicate better, make tasks simpler and new things possible,” he said. “Our partners in the hardware space, our competitors in software— the entire industry is doing incredible things.”
Potential for netbooks
To illustrate the point, Guggenheimer pointed to the evolution of small notebook PCs (often referred to as netbooks), the ensuing emergence of a new class of “consumer Internet devices,” and Microsoft’s collaboration with “smart” appliance maker Fugoo LLC, which was first announced at CES in January.
“It’s hard to believe it’s been a year since we first started to see small notebook PCs running Windows come to market,” he said. “At that time, less than 10 per cent of these devices were powered by Windows; now nearly 90 per cent worldwide are Windows-based.”
The broad adoption, Guggenheimer says, shows that small notebooks are answering a market need, especially given the economic situation. It also reflects that they have evolved a great deal in a short time to become powerful PCs as opposed to the basic Web-surfing tools they were initially.
“A year ago when these smaller PCs first came onto the scene, many in the space were saying consumers wouldn’t want or need these devices to be full-featured,” he said. “In fact, the exact opposite turned out to be true. Consumers really do want small notebook PCs to work like their laptops and desktops. Windows provides a familiar and easy-to-use experience that consumers want and demand from these devices.”
Asked why consumers are choosing smaller PCs with Windows, Guggenheimer said: “Because Windows makes life simple. It’s easier to use, just works out of the box with people’s stuff, and ultimately offers more choice. Over the last 34 years, we’ve learnt a lot about what people want from their PCs, and we’ve worked with OEMs to provide an experience that meets those needs.”
Guggenheimer said the economy may also be facilitating growth in the small notebook PC space. Buyers are becoming increasingly cost-conscious and mobile, and laptop sales are soon expected to outstrip desktop PC sales in developed economies.
“Fortunately, the breadth of the Windows platform gives device manufacturers a host of options when it comes to designing new devices to suit new forms of consumer demand,” he said.
Already, several OEMs have announced plans to issue new small notebook PCs designed for the Windows 7 operating system.
“They are finding that even on the scaled-down hardware of the small notebook PC platform, Windows is running smoothly and delivering the experience consumers are asking for because it just makes things simpler and tasks easier,” said Guggenheimer.
New market segments
An example of new devices is in the broadening class of consumer Internet devices, which fall somewhere between smart phones and the full-featured small notebook PCs running Windows today.
“This next generation of smart, connected, service-oriented devices will give people mobile access to a rich set of media and information,” he said. “Using Microsoft technologies such as Windows Embedded CE, Visual Studio, Silverlight and Expression Blend, we can enable devices such as personal navigation devices, portable media players, set-top boxes and networked TVs to provide a rich browsing experience and a dynamic, immersive user interface.”
Guggenheimer said the first such devices will connect to what Microsoft calls consumers’ “digital lifestyles”, such as files, pictures, music and video, that are currently stored primarily on Windows-based PCs.
“Soon these devices will become even more connected, working not only with PCs but also with cloud services from third parties and Microsoft, such as Windows Live Services,” he said.
At Computex this week, Kevin Dallas, general manager of the Windows Embedded Business, will showcase the potential of consumer Internet devices with a demonstration based on NVIDIA’s Tegra computer-on-a-chip technology, which works with the Windows Embedded CE platform for specialised, small-footprint devices.
Another bid to create a useful class of consumer devices is Fugoo. The Fugoo platform uses a version of Windows in conjunction with widely available Web ‘widgets’, which publish everything from the time and weather to currency exchange rates and horoscopes.
Fugoo’s prototype devices integrate that software functionality into home appliances to create dynamic displays in clocks, picture frames and even coffee makers.
At Computex, Fugoo announced that its first commercially available product, a digital picture frame launched in partnership with Pandigital in the US, will be available this summer.
The frame is Web-enabled and can download photos from social networks or online photo services. It also allows users to download photos directly from a PC or digital camera.
Partner opportunities
Whatever PC device consumers and businesses choose to use, ultimately, Guggenheimer said, Windows will support the entire spectrum of devices easily.
“With the release of Windows Server 2008 R2, companies of all sizes will get big improvements in virtualisation, Web and management,” he said. “These areas, along with several features that improve scalability and reliability, help deliver a strong value proposition on the server side to complement Windows 7.”
To address OEMs’ request for a server product suited for smaller businesses, Guggenheimer pointed to the recent release of Windows Server 2008 Foundation. This will be offered pre-installed on hardware products from Acer, Dell, Fujitsu Technology Solutions, HP, Lenovo, IBM and NEC later this year, and will be available initially in 40 countries and several languages.
“We expect this new server platform to be popular in markets across the globe, with its modest cost making it possible for small companies to grow, innovate and stay competitive, which in turn can ignite growth for their local economies,” he said.
OEMs will get another big boost with the Windows 7 Device Stage feature, which is expected to prove especially useful as more and more consumers hope to connect and use multi-function devices such as printers, cameras and cell phones with their PCs.
“Microsoft has been working to enable Windows to work well with all these devices for some time, and we think partners are ready and excited to deliver,” Guggenheimer said. “Ultimately our greatest strength here, both for us and our partners, is the depth and breadth of the Windows ecosystem—a universe that took more than three decades to build.”
