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The forecast for growth for the industry remains robust at 30 per cent this year. By Melba-Jean V. Bernad
17 Oct 2008

MANILA, 16 OCTOBER 2008 - The Contact Center Association of the Philippines (CCAP) believes that the global financial meltdown is driving even more interest from U.S. based companies in the Philippines as a lower cost and superior quality destination for their contact center outsourcing needs.

In a circular CCAP sent to the press, Benedict Hernandez, the association's president, said the forecast for growth for the industry remains robust at 30 per cent this year. "This is based on a mid-year check with our members, who represent 80 per cent of the industry, and from industry suppliers who report about 35 per cent growth in orders for their equipment this year."

In the circular, Hernandez also said that some CCAP members have reported an increasing interest from other countries like the U.K. and Australia to take advantage of a lower-cost, superior value offering of the Philippines.

"We are excited to grow to more than 200,000 employees generating over $4 billion dollars this year as our industry's contribution to nation building," said Hernandez.

CCAP's circular echoes the statement previously made by the Business Processing Association of the Philippines (BPA/P) chief executive Oscar Sañez, who said that "the trend is working to our advantage."

At the group's quarterly CEO forum, Sañez said the Philippine BPO sector can offer a "timely solution" as US companies seek for more cost-effective ways to do business. He said the key is for Philippine BPO players to ride on these opportunities by expanding capacity and beefing up their workforce.

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