Digital signage broadcasting tourist information at a Jolibee restaurant in the Philippines
HONG KONG, 20 NOVEMBER 2008 – Jollibee and Chowking, two of the most popular fast-food chains in the Philippines, have recently deployed signage systems at Subic Bay Freeport locations to remotely manage tourism content.
Using the WebDT signage system, the restaurants are now able to remotely manage content on multiple signs offering up-to-the minute local tourism information and advertising.
The digital signage system is provided by US-based DT Research Incorporation, a developer of information appliances for vertical markets, and Philippines-based WOWCARD Incorporation, a multi-media production service provider to restaurants, tourist attractions, casinos, hotels and medical institutions in the Philippines.
“The WebDT Signage System enables us to quickly communicate to local and international tourists and showcase some of the finest destinations around the area. Also, with local establishments having different events and specials on a daily basis, the signage system provides them with a way to promote their products and services to increase sales”, said Armand C. Arreza, administrator and CEO of the Subic Bay Metropolitan Authority.
Tourist information terminals
Commissioned by the Subic Bay tourism department, the digital signs at Jollibee and Chowking primarily serve as key information terminals for local and international tourists and business travelers.
Subic Bay Freeport is a tourist and business destination located about 102 km north of Manila, the Philippines’ capital. Subic Bay boasts numerous vacation spots that include casinos, resorts and scuba diving centers, museums as well as a number of hotels and restaurants. “Subic Bay Freeport is a premier travel destination in the Philippines, attracting over 1.8 million local and foreign tourists and business visitors every year,” said Arreza.
The digital signage network installations at Jollibee and Chowking provide the restaurants and Subic Bay’s local tourism industry with an interactive and up-to-the minute system to disclose local travel information, including highlights and details on scenic spots, weather and news, forthcoming international and local affairs, conventions and concerts.
The WebDT Signage System’s content management software provides the ability to dynamically update content on multiple signs from any remote location, ensuring that guests receive offers and travel information in real-time.
When not used as tourist and business information terminals, the signs showcase Jollibee and Chowking’s own food and product promotions or serve as an advertising medium for national and international businesses.
