SINGAPORE, 9 APRIL 2009 - US president Barack Obama’s online election campaign director will deliver the keynote address in Singapore at the ad:tech Singapore 2009, a June 2009 conference and exhibition for the global digital marketing community.
Scott Goodstein, online director for President Obama’s presidential campaign, will be delivering a keynote address on ‘The Power of Digital Branding through the Lens of the Obama Campaign’.
Goodstein was responsible for developing the campaign's revolutionary social networking platforms, including running the first political campaign to launch niche-based social networks such as BlackPlanet, Eons, MiGente, AsianAve, and Disaboom.
He built the campaign's lifestyle marketing strategy and developed the ‘street team’, materials used in battleground states.
Obama mobile
Goodstein also created and implemented Obama Mobile, an advanced communication strategy that included text messaging, downloads, interactive voice response communication, a mobile website (WAP), and even an iPhone application.
The conference organisers said that RAdm(NS) Lui Tuck Yew, Singapore’s acting minister for information, communications and the arts, will be the guest-of-honour for ad:tech Singapore 2009.
"We are delighted to be able to host this gathering of digital luminaries and experts, who will share their digital marketing experience with delegates," said Paul Beckley, vice president, ad:tech Singapore. "Their presence is testament to the growing importance of the digital and online platform as marketers seek to effectively engage the sophisticated Asian customer.”
Steven Noble, senior analyst, Forrester Research, will be delivering the opening keynote on ‘Digital Consumers & Interactive Marketing in Asia Pacific— The State of Play’.
Conference presentations will also discuss advanced marketing and branding, including measuring and evaluating the effectiveness of online campaigns, how to leverage social media, and in-depth discussions into hot trends such as location-based mobile advertising.
