KUALA LUMPUR, 2 DECEMBER 2008 – Drive manufacturer Western Digital (WD) Malaysia has launched in Malaysia a new series of drives, differentiated by three colour categories to ease the buying process.
WD marketing director, Asia, Phay Yuk Lam, said the new series of WD Caviar and WD Scorpio drives, for desktop and laptop respectively, are now available in a new labeling system, using three colours—blue, green and black.
“Hard drive buyers around the world have a variety of storage needs, from extreme capacities and performance to a drive that would best suit quiet and green PCs,” said Phay. “As an innovative leader, WD has a broad product addressing all applications. Now, we are making it very simple for every storage buyer to quickly find the right drive for them.”
Founded in 1970, WD’s (www.westerndigital.com) storage products are marketed to leading systems manufacturers, selected resellers and retailers under the Western Digital® and WD brand names.
Power of choice
Phay said that by defining three distinct storage-buyer segments, and matching a colour to each of the segments, WD is providing customers the ‘power of choice’. The colours are themed according to different computing needs.
She added that three well-known Malaysian faces were invited to endorse the different hard drives according to their lifestyles. “The WD Caviar® Blue™ drives are represented by Joyce Wong, or also popularly known as kinkybluefairy. Joyce is hailed as the pioneer female blogger who keeps her readers updated on fashion and happenings around the region. The WD Caviar® Green™ family of drives is represented by Jojo Struys, the famous celebrity who is a green enthusiast; while the WD Caviar® Black™ drives have the endorsement of former F1 driver Alex Yoong, a name synonymous with speed and performance.”
“People identify themselves as users of certain classes of products—whether those are products such as automobiles, clothing or, now, hard drives,” said Phay. “With these colour-coded names, we are providing end users a connection to a product suiting their needs and to the resellers, a simple association with applications that their customers use.”
