KUALA LUMPUR, 12 FEBRUARY 2009 – The world’s smallest private branch exchange (PBX) is set to penetrate the Malaysian market because of cost savings, according to local distributor Sita Multimedia.
Sita Multimedia managing director, LC Chen, said the open-source IP (Internet Protocol) PBX—called smaRtPBX—has been specifically developed for the small and medium enterprise (SME) and small and medium industry (SMI), who will benefit in current economic conditions from the lower cost of operations offered by this solution.
Chen said that costs are lower than hardware based key phone systems. “The smaRtPBX is our brainchild and it is based on Asterisk, the world’s leading open source PBX telephony engine and telephony applications toolkit. It offers a viable and extremely affordable option to small offices or home offices that need a professional system. What you will have with the smaRtPBX are all the features, and more, of a traditional PBX at a fraction of the cost.”
“Sita Multimedia has first mover advantage in this business due to the fact that though Asterisk software is being used all over the world,” said Chen. “Sita Multimedia is the first to create the total solution in an affordable package for SMI/SME and smart home users.”
Sita Multimedia has more than 15 years experience in the information and communications technology industry.
Most popular telephony software
“Asterisk, although open source, is the most popular telephony software deployed by end users, Telcos, multinationals, software developers, internet service providers, and application service providers,” said Chen. “It is a software developed by the community, for the community and it has become the de factor standard in modern VoIP (Voice over Internet Protocol) PBX systems.”
“What makes smaRtPBX unique is that supports traditional and IP endpoints as well as SIP (Session Initiation Protocol) trunking in a single system providing businesses with complete flexibility in deciding when and how VoIP is deployed,” he said. “There is no need for separate wiring as it uses the computer network, thus making for easier installation and interface and as there is no proprietary system, you will not be burdened by expensive upgrades or changes”.
He said that smaRtPBX features included reduced international direct dialing (IDD) cost, call detail reporting(CDR), three-way calling, free inter-branch calls, interactive voice recording (IVR), call forwarding, call recording, call groups music on hold, call transfer/waiting, is Skype-enabled, and has other standard PBX features.
"You are in fact limited only by your imagination in terms of features you wish to have with your smaRtPBX. The system is so flexible, it allows precise and user-friendly customisation to suit your needs,” said Chen.
