PHOTO - Mohd Fazlin Shah Mohd Salleh, President and Managing Director Alcatel-Lucent Malaysia.
The launch in April of Malaysian telco's integrated e-book service includes a focus on local language content with the help of French communications giant Alcatel-Lucent.
This move was enhance accessibility, according to Alcatel-Lucent Malaysia president and managing director Mohd Fazlin Shah Mohd Salleh, speaking on May 30 2012.
"This initiative underscores Maxis' commitment to help Malaysia transform into a true knowledge society," said Mohd Fazlin. "Leveraging Alcatel-Lucent's Digital Media Store [DMS] solution, Maxis can deliver a variety of books - including novels and bestsellers, but also educational material - to subscribers across Malaysia."
During the initial launch in mid-April, Maxis vice president and head of product, device, innovation & roaming, T. Kugan, said the integrated e-book service was a first in the country. "Malaysians can use a free Maxis application to browse more than 300,000 international and local e books from more than 40 categories."
"Maxis has recognised the shift towards digital content and with the launch of Maxis e-books, we are looking at providing Malaysian readers with the hassle-free experience of browsing, purchasing and reading their favourite local and international books on their tablets or PCs," said Kugan. "This will also provide local publishers, authors and educational institutions with a formidable platform that makes it possible for them to reach a larger audience."
Alcatel-Lucent's Mohd Fazlin cited studies from Juniper Research, which expected that worldwide mobile e-book sales would represent a market opportunity of US$9.7 billion by 2016 (growing from US$3.2 billion in 2011).
However, he said that non-English speaking markets were under-served by the traditional players in this space. "Many e-readers are only available in a few countries and finding content in local languages typically is a challenge. Malaysia is a "textbook example" of this: a relatively small, multi-ethnic and multicultural society where many different languages are spoken."