PHOTO- Marc Lourdes, country editor, Yahoo Malaysia.
A new collaboration will benefit Malaysia's digital, mobile and gaming community, according to the signatories of Internet media company Yahoo Malaysia and local Malay language publication Majalah Tech.
Speaking on 5 July 2012, Yahoo Malaysia country editor Marc Lourdes said the content partnership aims to deliver the latest information and reviews of newly-launched gadgets, product updates, and interviews on Yahoo Malaysia news site.
"Majalah Tech brings leading-edge, niche content to large Malay audiences interested in the consumer tech product news," said Lourdes. "This, combined with Yahoo's online reach of more than 70 percent and advanced targeting capabilities will deliver the best experience for online audiences."
"Majalah Tech has grown quickly and underlying this is our knowledge and understanding of our readership base and the significance of relevant news content," said Majalah Tech managing editor and publisher, Selva Rajan. "The combination of Majalah Tech's content and Yahoo's incredible online reach offers a win-win opportunity for both parties from which both consumers and advertisers are bound to benefit."
The Bahasa language editorial content developed by Majalah Tech will be hosted on the Technology section of Yahoo News module www.yahoomajalahtech.com
Sign up for MIS Asia eNewsletters.