UP's "way to make money" : platform subsidy is pocket money
UP Lord's way to make money
Wang Qun (not her real name) remembers uploading her first video to Xiaohongshu in February. She was in Guangzhou before, when she told herself that she "gained weight by eating delicious food" and was nearly 130 jin. In addition, due to the epidemic, she wanted to use this time to record her weight loss and life on the one hand, and on the other hand, she was equipped with editing techniques, so she wanted to experiment. Wang is lucky. Although he has been UP for less than half a year, he has more than 10,000 followers on The little red book. "When I had about 8,000 to 10,000 followers, people kept coming to me, but I was selective. It's relevant to what I'm sharing, and it fits the needs of my audience, so I think about it." Pure "generating electricity for love" is hard to sustain for long, she admits. "All people face financial choices, and I don't feel like there's that purity. Even plum-Qi, if you think there are many factories and taobao shops behind her, she needs you to pay for such beautiful things."
Platform subsidies are like pocket money
To ask UP the main way of realization, in B site with more than 500, 000 fans of Lin Yu (alias) is very right to speak. She told 21st Century Business Herald that her team's main sources of income are advertising, e-commerce and platform support. She mainly works as a beauty blogger in a field that can be easily cashable, so the first source of income is advertising, followed by e-commerce sales. "Platform subsidies are like pocket money, better than not." In mid-2017, she says, she will need to look for work outside the home. Considering that she had worked as an intern before and knew how to use the limited time to create the maximum value, and that she was interested in this industry and majored in it, she decided to "test the water". After doing for a period of time, Lin Yu got very rich returns. She said that as the UP owner, the profitability should be determined according to the degree of commercialization. If the UP owner in the same field and at the same magnitude has a high degree of commercialization, he can probably achieve more than 12 million revenue a year.
The pros and cons of platforms
Wang qun found that the ability to cash out varies greatly in different areas. She was consulted about a skincare product before, and they also consulted another blogger with hundreds of thousands of fans, and they found that it would be easier to realize this kind of beauty products. After all, the consumer group is wider and there are too many products. However, the influence of the platform on their realization cannot be ignored either. Lin Yu said that the reason why she stayed in B station for a long time was that this platform paid more attention to the quality of content and the community atmosphere could not be compared with other platforms for the time being. Wang qun believes that, in the end, this is also a job and a career, and it is impossible to ask others to "generate electricity for love" purely, because it is hard to keep making videos if there is no return. Fan base or company team training at the beginning, of course, is the "power" with love, because do video in many of the main body of the UP is based on personal interest to preliminary attempt, but the value of this interest has been over time if not feedback, because most people survival will abandon "electricity" with love, unless the subsidy policy of platform to further increase, so the cash is logical.
