Sony is known for its vast collection of digital assets that it has created over the years. While these assets have been purchased by Sony’s own business entities, they continue to be available for consumption by fans of Sony’s music, video games, and other products. However, it seems that Sony will eventually allow external sources of these assets.
(When Will Sony Allow External Assets)
Sony’s latest move came when it announced plans to make the use of YouTube as an alternative to traditional linear content delivery services. The company has long been interested in using YouTube as a way to monetize its video streaming platform and has also used it as a means of promoting its products and services.
At first, Sony was hesitant to give up access to its digital assets, especially those that were developed through joint ventures or collaborations between Sony and other companies. However, this decision was reversed after a series of negotiations between Sony and YouTube.
In early 2019, Sony was finally given permission to use YouTube as an alternative to traditional linear content delivery services. Sony agreed to pay a significant amount of money to YouTube for the rights to use its digital assets, including its albums, songs, and movies.
As more and more artists began to collaborate with Sony on their projects, it became clear that the use of YouTube was not just about monetizing new content, but also about integrating into the artist’s creative process and creating new opportunities for engagement with their audience.
Despite the high cost of obtaining YouTube access, Sony has stated that the company will continue to invest in technology and marketing efforts to promote its digital assets. Sony has already announced that it would begin to integrate its videos and audio files into the YouTube experience and that it will be using YouTube to create new and innovative marketing campaigns.
(When Will Sony Allow External Assets)
While Sony’s decision to allow external sources of its digital assets may be seen as a positive step towards becoming more creative and collaborative with the internet, it remains to be seen whether this move will ultimately benefit all parties involved. As it stands today, Sony continues to rely heavily on its own video streaming service to deliver its digital products and services to its millions of subscribers around the world.
