Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

MoT leverages Adobe to raise Indonesia’s profile as preferred tourist destination

Anuradha Shukla | Aug. 10, 2017
The partnership aims to enable the ministry to broaden its reach and improve its competitiveness in the region by better connecting with today’s digitally-savvy travellers.

Tourist destination in Indonesia
Borobudur Temple in Indonesia. Credit: Graphicstock 

The Ministry of Tourism (MoT) in the Republic of Indonesia is leveraging Adobe to elevate the country's tourism industry and deliver exceptional experiences for visitors. 

The partnership rides on the rising tide of Indonesian tourism. The country saw the arrival of 12 million foreign tourists last year, and expects 15 million foreign visitors this year. It also projects to reach 20 million visitors by 2019.

By leveraging Adobe Experience Cloud services, the ministry aims to broaden its reach and improve its competitiveness in the region by better connecting with today's digitally-savvy travellers. 

For instance, Livefyre will allow the ministry to tap into the power of user-generated content. The tool can help MoT sieve through billions of social posts created by tourists every day and sharing relevant authentic tourist experiences with global audiences.

Meanwhile, Adobe Analytics will provide MoT with in-depth analysis of its web traffic and visitors to offer insights for targeting and attracting new visitors.

Besides that, the partnership allows the ministry to gain access to Adobe's network of airline partners. This move enables MoT to create more targeted  tourism campaigns as the Adobe Experience Cloud platform can facilitate future exchanges of customer segment data between the alliance members while Adobe Audience Manager can help identify valuable customer segments.

"Indonesia is a wonderful destination with so much to offer. We are known for our magnificent islands, pristine beaches and traditional cultures, yet there is so much more to be discovered," said Arief Yahya, Minister of Tourism, Republic of Indonesia. "The partnership with Adobe will help us connect with our visitors more effectively, better understand their preferences, and be able to customise the experience for them accordingly."


Sign up for MIS Asia eNewsletters.