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Managing the 'lifeblood' of your organisation: SNIA

AvantiKumar | June 18, 2012
Malaysian organisations can both grow and cut costs with better management of their 'lifeblood' - information - said industry association SNIA, which is to hold its first educational symposium in Kuala Lumpur.

Paul Talbut - Executive Director, SNIA South Asia

PHOTO - Paul Talbut, executive director, SNIA South Asia.

According to industry association SNIA, Malaysian organisations can reduce costs as well as grow their business with smarter management of their 'lifeblood' - information.

The Storage Networking Industry Association (SNIA) is to hold its inaugural event in Malaysia to discuss current issues and opportunities as well as promulgate education and certification initiatives to realise key competitive advantages, said SNIA South Asia executive director Paul Talbut.

"Information is the 'lifeblood' of any business and we all now accept that data volumes are growing exponentially," he said. "Therefore, the challenge for business and IT leaders in recent times has been how can I manage this growth while at the same time cut my IT costs, and use my business data more efficiently to gain competitive advantage?"

"The underlying technologies that are addressing these business challenges are the basis of this conference," said Talbut. "Customers want to understand more about how the cloud can help them cut costs and improve access to business information, how they can improve their data security, how technologies such as virtualisation and deduplication drive up utilisation of IT assets, what is happening to infrastructure convergence, and also what Big Data and Data Analytics is all about."

"We have assembled a series of high profile subject matter experts who will address these topics," he said. "In addition, this conference is unique in two aspects. Firstly it is an industry showcase, with many competitive vendors showcasing their technologies in one place, which can only be achieved by an independent industry association as the conference organiser. Secondly, we have created an agenda that provides real value for the delegates."

Training and Certification

"Nowhere else will you see competitive vendors and independent speakers, together on one stage, being asked questions that the customers themselves want to ask," said Talbut. "We also have outstanding keynote speakers in Rob Cayzer, director of business development from the Malaysian government ICT agency MDeC [Multimedia Development Corporation] and the CTO of the national research agency MIMOS, Thillai Raj Ramanathan, to give national context to the various discussions such as Big Data, social media, storage and other technology issues, moderated by IDC's associate vice president, enterprise infrastructure, Simon Piff."

He said that SNIA South Asia intended to provide a community for all IT practitioners and storage professionals to come together to improve overall education levels for customers under the industry association's neutral positioning. "As a vendor neutral organisation, we will open up our worldwide training and certification programme to Malaysia. Our training partners will be running education sessions that act as introductions to our certification programme and we invite delegates to our inaugural event to take advantage of this free training offer."

'Implementing Information Infrastructure Symposium (IIIS) 2012 will be held on 26 June 2012 at DoubleTree by Hilton Kuala Lumpur. For further information, please visit -


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