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Cebu Pacific leverages content delivery network to improve online booking performance

Adrian M. Reodique | March 9, 2017
The average web response time of its online booking has improved by 44 percent in East Asia and by 61 percent globally.

Credit: Cebu Pacific Facebook page.

Cebu Pacific (CEB), an airline in the Philippines, has leveraged Limelight's Content Delivery Network (CDN) to improve the performance of its online booking.

CEB said that it needed to offer a fast, secure and reliable online booking experience since 60 percent to 80 percent of its passengers are booking their flights on its website.

"Since the vast majority of our customers book their tickets online, any problem with accessibility of our booking site would affect the customer experience. CEB aims to provide quality and innovative service, and worthwhile travel experiences to our passengers. We're continuously looking for ways to increase our website performance, and we can achieve this by partnering with Limelight Networks," said Atty. JR Mantaring, Vice President for Corporate Affairs at CEB, in a press release.

According to Limelight, since the implementation of the solution, CEB has improved its average web response time in East Asia by 44 percent and global delivery performance by 61 percent. It has also sped up online booking, which significantly reduced the amount of customer complaints. 


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